eSports organizations have been cooperating with betting companies almost since their start. This duo is inseparable and beneficial. Let’s look at why bookmakers invest in CSGO players and how they make money from it.
The year 2021 saw dynamic growth in the world of eSports. The trend of annual growth in the eSports industry has been going on for more than 10 years. Of course, the COVID-19 pandemic has disrupted many plans, as it has in many other industries.
But, the eSports ecosystem has escaped the effects of COVID-19 restrictions. Too, some companies have coped with the situation by leveraging the versatility and adaptability of the digital eSports environment.
Omit industry growth, 2021 was a worthy continuation of a strong 2020, confirming that eSports are on their way to becoming mainstream. With many sporting events canceled, top bookmakers were forced to come up with new ways to attract bettors, including eSports events.
In 2021, the global audience grew by 12 percent, to 443 million people. Meanwhile, Europe was one of the hottest eSports spots, right after Asia and North America. It’s worth noting that as eSports have grown, so has player interest in sports betting, including eSports and gambling.
Today, bookmakers are investing billions of U.S. dollars. What do such large sums go for? Best csgo betting sites 2022 offer more and more interesting possibilities. They may organize their own tournaments, but the majority of the time they sponsor events, teams, or individual players. It is not only an investment, but also the creation of joint projects and media content aimed at improving brand awareness and reputation.
Why do bookmakers sponsor eSports?
If you look at the jerseys of sports teams, for example, in the APL or La Liga, you can see the bookmaker’s logo on most of them. This practice is already transferring to eSports as well. It’s all because such companies are beginning to treat virtual sports as traditional sports. People love to bet, and the bookmaker’s main task is to become as well known as possible in this environment of viewers to attract them to their platforms.
Sponsoring the CS:GO team doesn’t allow the company to put their logo on T-shirts and the homepage of their website. Thanks to the performance of the team at international tournaments, hundreds of thousands of viewers from around the world can see and learn about the bookmaker.
If the predictions of analysts are to increase the audience of eSports, in a few years, tens of millions of people will follow the matches of CS:GO and see the sponsors of their favorite teams.
Bookmakers and eSports tournaments
The basic type of sponsorship implies that, for the financial support of a CS:GO event, the brand logo will appear on streamers and in photo zones. It is also frequent practice to display the odds on the result of the meeting before the match, as well as during it. This not only allows you to remind the audience about the brand, but also gives an idea of the favorites of the meeting and shows how the events on the card change the balance of power.
One by one, csgo betting companies are announcing partnerships with various organizations that run CS:GO teams. In Addition to the standard display of the bookmakers’ logo on the broadcasts, there are also backstage tours for some tournament guests. There is also work with VIP viewers.
eSports teams and bookmakers
Here, too, the basic condition is that the brand logo be displayed on the players’ shirts and in their game nicknames. Bookmakers are almost always the first official sponsors of teams.
To make sponsorship more interesting for the audience, companies often create unique content together with their partners. This can be LAN-events or material for social networks.
Third-party projects
To become recognizable and well-known among eSports fans, csgo betting companies can use original methods. For example, players, together with the organizers, create shows dedicated to eSports.
With a logo on a t-shirt, brand integration during the broadcast or their own show, bookmakers have many ways to make their sponsorship agreement with eSports representatives as profitable as possible.